Marketing Control Tools
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marketing control tools and metrics.
Marketing implementation and marketing control are essential to the success of an organization’s marketing plans. Excellent marketing companies (See chart titled, “Traits of an Excellent Marketing Company.”) know that their marketers thoughtfully and creatively execute marketing plans and measure the success of the marketing programs through marketing control tools.
While strategy answers the what and why of marketing activities, implementation answers the who, where, when, and how. Both strategy and implementation depend on one another, and marketing control assesses the effects of the marketing activities dictated by strategy and execution (or tactics). After a completed marketing activities assessment, control tools provide insights into if and where marketers need to adjust their marketing activities.
This marketing department section section provides the insights and information to help marketers and business leaders understand the control process and provide practical educational guidance. A dedicated topic forum is available for visitors to ask questions specific to marketing control and their implementation.
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What are marketing controls?
Marketing control is a process a company initiates to measure the effects of its marketing activities and programs. Their assessments lead a company marketing or executive team to make the necessary adjustments to their marketing activities to improve overall sales and marketing performance. Learn more about marketing control in the article, The Marketing Control Process for Your Business.
What are the four steps in marketing control?
The four steps in marketing control are part of the annual control plan process and include:
Four steps of marketing control, illustrated:
Learn more about marketing control in the article, The Marketing Control Process for Your Business.
Why is marketing control important?
The marketing control process entails assessing the impact of marketing activities and programs and making adjustments as necessary. A company without marketing control is at risk of overspending on marketing activities and gaining poor results. Market control tools help firms reduce wasted costs and unnecessary expenditures by monitoring and modifying marketing activities.