Marketing implementation and marketing control are essential to the success of an organization’s marketing plans. Excellent marketing companies (See chart titled, “Traits of an Excellent Marketing Company.”) know that their marketers thoughtfully and creatively execute marketing plans and measure the success of the marketing programs through marketing control tools.

While strategy answers the what and why of marketing activities, implementation answers the who, where, when, and how. Both strategy and implementation depend on one another, and marketing control assesses the effects of the marketing activities dictated by strategy and execution (or tactics). After a completed marketing activities assessment, control tools provide insights into if and where marketers need to adjust their marketing activities.

This marketing department section section provides the insights and information to help marketers and business leaders understand the control process and provide practical educational guidance. A dedicated topic forum is available for visitors to ask questions specific to marketing control and their implementation.