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How to Write a Better Company Mission Statement

2020-08-06T23:09:52-07:00

What is a Company Mission Statement? Organizations with a clear strategic focus have written mission and vision statements. A company mission statement communicates — most often in writing — the firm's reason for existing; it defines your organization's values and governing principles. The mission statement explains how the organization aims to serve its stakeholders, such as customers, employees, shareholders, and the community. Organizations with a communicated mission and value statements that align with their strategy, goals, and objectives outperform companies that do not have them. Not all organizations have a mission statement. Some have simple mission statements; that is, [...]

How to Write a Better Company Mission Statement2020-08-06T23:09:52-07:00

Does Your B2B Company Measure up to Marketing Excellence?

2020-08-06T23:16:38-07:00

Marketing in many B2B firms is often lackadaisical at best. However, B2B marketing does not and should not be halfhearted, especially in today's digital, customer-driven marketing environment. B2B companies that achieve marketing excellence are better positioned to outperform competitors because they put customers first, create strategic alliances, and are value and outcome-driven. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker What is Marketing Excellence? Reaching excellence in marketing is a [...]

Does Your B2B Company Measure up to Marketing Excellence?2020-08-06T23:16:38-07:00

The Marketing Control Process for your Business – Explained

2020-08-06T23:45:27-07:00

Audio version for "The Marketing Control Process for your Business – Explained" Understanding the Marketing Control Process If you are like most small to mid-sized businesses, marketing your company probably includes a basic marketing plan, most likely not written down. You probably have some marketing collateral (brochures) to leave with customers, a website, a social media presence that gets occasional attention, and a sales team. There may be some sort of control mechanism, like a sales analysis performed monthly or quarterly, to determine if you are generating enough revenue to cover costs and earn a [...]

The Marketing Control Process for your Business – Explained2020-08-06T23:45:27-07:00
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