Sales Analysis – Annual Plan Control


Sales Analysis In the article titled The Marketing Control Process for your Business – Explained, we outline what marketing controls are:  "Marketing control is a process where company management or executives analyze and assess their marketing activities and programs." The marketing control process includes four types of marketing control, they are, Annual plan control Profitability control Efficiency control  Strategic control  This post focuses on the sales analysis part of the annual control plan. The other three types of measuring tools that fall under the annual control plan, aside from the sales analysis, include, Marketing share analysis, Marketing expense-to-sales analysis, Financial analysis. [...]