How to Communicate To Your Customers During COVID-19

2020-09-09T14:25:42-07:00

Understanding the Marketing Control Process The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Managing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without a crisis communication plan. Because of the lack of preparedness, many B2B firms found that their customers were switching to other suppliers for various reasons due to COVID-19. Having a communication plan does not guarantee that B2B customers would stay with their primary supplier. However, it does help reduce the firm's churn rate if customers receive sufficient and [...]