Top Reasons Why B2B Buyers are Switching from Their Suppliers During COVID-19


According to eMarketer, B2B buyers are switching from their current suppliers to new suppliers amid COVID-19. The top reason for the switch is that existing suppliers are unable to offer delivery. The pandemic has placed a strain not only on suppliers but on the supply chain as well.  Other reasons B2B customers switched suppliers include the supplier is out of stock; their existing supplier cannot offer online ordering and a limited product range with the current supplier. COVID-19 has exposed operational vulnerabilities within B2B firms. Many firms cannot react quickly to the crisis and lack effective contingency plans to manage [...]