Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When businesses began using the digital channel to sell their products, many consumers lacked trust in eCommerce websites. Studies have […]
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Entries by Allen Stafford
Digital marketing, to many small business owners and B2B leaders, is still something of an enigma. They acknowledge its existence and importance but often do not understand how the digital communication channel, and all that it offers, functions to their benefit. These leaders understand terms such as SEO, analytics, PPC, and social media. However, they […]
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.” -Kellogg School of Management Mass Marketing: Marketing from the Past If you do not have a customer engagement marketing strategy, you may miss out on opportunities to build your brand and grow your business. Businesses engaging their customers are […]
According to eMarketer, B2B buyers are switching from their current suppliers to new suppliers amid COVID-19. The top reason for the switch is that existing suppliers are unable to offer delivery. The pandemic has placed a strain not only on suppliers but on the supply chain as well. Additionally, B2B customers switched suppliers because the supplier […]
Measuring Facebook Ad KPIs If you have ever spent money advertising and promoting your product or service on Facebook, you undoubtedly had an objective in mind. For example, maybe your goal was to generate $10,000 in sales from a specific campaign or that you wanted to sell 500 units of your product or, perhaps, sign up ten […]
Effective business writing is essential to a company because it creates efficient communication that leads to: Increased productivity Faster problem solving More decisive decision-making Increased profits It also helps boost the organization’s credibility. To some professionals, writing is a daunting task. So much so that they have a fear of penning ink on paper and […]
According to this Psychology Today article, setting goals is linked to self-confidence, motivation, and autonomy. Additionally, psychologist Gail Matthews conducted a 2015 study on goal setting. She learned that you are 42% more likely to complete goals by just writing them down SMART goals first emerged in 1981 when George T. Doran, a consultant and […]