The Covid-19 pandemic caught many businesses, specifically B2B firms, unprepared to manage a crisis of its magnitude. Addressing supply chain challenges, customer support, and customer communication proved toilsome, especially for businesses without a crisis communication plan. Due to COVID-19 and lack of preparedness, many B2B firms found that customers were switching to other suppliers for various […]
About Allen Stafford
This author has not written his bio yet.
But we are proud to say that Allen Stafford contributed 26 entries already.
Entries by Allen Stafford
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.” -Kellogg School of Management Mass Marketing: Marketing from the Past If you do not have a customer engagement marketing strategy, you may miss out on opportunities to build your brand and grow your business. Businesses engaging their customers are […]
According to eMarketer, B2B buyers are switching from their current suppliers to new suppliers amid COVID-19. The top reason for the switch is that existing suppliers are unable to offer delivery. The pandemic has placed a strain not only on suppliers but on the supply chain as well. Additionally, B2B customers switched suppliers because the supplier […]
Measuring Facebook Ad KPIs If you have ever spent money advertising and promoting your product or service on Facebook, you undoubtedly had an objective in mind. For example, maybe your goal was to generate $10,000 in sales from a specific campaign or that you wanted to sell 500 units of your product or, perhaps, sign up ten […]
Effective business writing is essential to a company because it creates efficient communication that leads to: Increased productivity Faster problem solving More decisive decision-making Increased profits It also helps boost the organization’s credibility. To some professionals, writing is a daunting task. So much so that they have a fear of penning ink on paper and […]
According to this Psychology Today article, setting goals is linked to self-confidence, motivation, and autonomy. Additionally, psychologist Gail Matthews conducted a 2015 study on goal setting. She learned that you are 42% more likely to complete goals by just writing them down SMART goals first emerged in 1981 when George T. Doran, a consultant and […]