Entries by Allen Stafford

Nine Elements That Help Boost Your eCommerce Website Credibility

Consumers and Website Credibility In the 1990s, when graphical browsers graced computers with a way to view websites, web surfers became enamored with the technology and their ability to visit, or surf, websites for information. When businesses began using the digital channel to sell their products, many consumers lacked trust in eCommerce websites. Studies have […]

Customer Engagement Marketing to Grow Your Brand

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.” -Kellogg School of Management   Mass Marketing: Marketing from the Past If you do not have a customer engagement marketing strategy, you may miss out on opportunities to build your brand and grow your business.  Businesses engaging their customers are […]

Three-Step Writing Process for Business Communications

  Effective business writing is essential to a company because it creates efficient communication that leads to: Increased productivity  Faster problem solving  More decisive decision-making Increased profits  It also helps boost the organization’s credibility. To some professionals, writing is a daunting task. So much so that they have a fear of penning ink on paper and […]

Writing SMART Goals for Marketing

According to this Psychology Today article, setting goals is linked to self-confidence, motivation, and autonomy. Additionally, psychologist Gail Matthews conducted a 2015 study on goal setting. She learned that you are 42% more likely to complete goals by just writing them down SMART goals first emerged in 1981 when George T. Doran, a consultant and […]