The Beginning: 2006 – 2013
Marketing Binder initially launched in 2006 by marketing expert and college instructor Allen Stafford as a website resource for his business students. Initially, Marketing Binder offered marketing terms and academic marketing research articles for students taking marketing, marketing communications, business communications, or design courses taught by Allen.
The Consulting Years: 2014 – 2020
After using the website as an academic resource, Marketing Binder became Allen’s consulting platform. He offered consulting services in marketing strategies and tactics, mainly to B2B firms in Southern California. Industries Allen worked with include aviation, finance, automotive, electric vehicles, transportation, manufacturing, nutraceutical, skincare, logistics, and SaaS.
Marketing Resources: 2021
In early 2020, in response to the increasing unemployment and business closings due to COVID-19, Allen made the decision to change directions with Marketing Binder and develop marketing community where professional marketers can share ideas and offer services to business owners throughout the USA. A major part of the community the educational components of the site. These include the marketing terms section, online marketing courses, and other marketing tools to help marketing students, professional marketers, and business owners gain better understanding about marketing processes.