We offer a wide range of high quality of teaching and extra-curricular activities.
Established in 2007, Marketing Binder served as a marketing educational resource website until 2019 when the Marketing Binder team decided to pivot and change direction. Launching in 2020, Marketing Binder shifted its focus toward the small to mid-sized business-to-business (B2B) owner and marketing professionals working in the B2B space.
Our mission is “To inspire and educate business owners and marketing professionals through articles, coursework, and marketing tools, helping them develop strategic and tactical marketing initiatives for growth.”
Our philosophy is that marketing begins with your employees. Happy employees help promote your brand, becoming proxy brand advocates. It is for this reason that Marketing Binder not only covers marketing topics but topics related to human resources where employee development is essential. We believe that our marketing/human resources hybrid approach helps B2B firms create a competitive advantage.
Allen Stafford Marketing Advisor
Allen is a methodical marketing professional with over 20 years of marketing experience on the agency and client-side. He has worked in strategic marketing leadership roles in the B2B market space, covering financial services, manufacturing, aviation, automotive, E.V., SaaS, and steel raw materials. After earning his B.A. in Communication from the University of Southern California, Allen worked as an English composition teacher at the secondary level before beginning his marketing career. He also taught graphic design and business communications at the college level while working as a marketing professional. Allen also has an MBA in Digital Marketing and Business Analytics from the University of Illinois, Urbana – Champaign, and a Certificate in Marketing Analytics from Cornell University.
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