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Navigating the competitive landscape is daunting for many business owners and marketers. Our mission is to assist you in creating a path toward success through the discipline of marketing. Our approach is a combination of academic theory and practitioner experience through the lens of traditional and digital marketing strategies, analytics, and business communications to help you make better marketing decisions.
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Read the latest articles on marketing, analytics, and communications from Allen Stafford and other Marketing Binder authors.
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Allen Stafford
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Allen Stafford2021-06-28 11:03:492021-07-12 11:26:38Creating B2B Buyer Personas
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Allen Stafford2021-05-11 11:08:272021-07-12 11:09:07Choosing the Right Social Media Platform for your Business
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Allen Stafford2021-04-04 13:15:582021-07-12 13:34:02Why Traditional Marketing and Digital Marketing are the Same and Different
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Allen Stafford2021-04-02 08:54:212021-07-12 09:42:10Going Viral: Five Content Categories That Increase Your Chances