Marketing Binder is in its infancy for a B2B marketing resource website, but do not let that discourage you. Unlike other marketing websites, Marketing Binder is committed and focused on helping leaders and marketers in the B2B space. Our mission is to help them develop a competitive edge while assisting them in sharpening their marketing acumen.
There is a myth within the B2B industry that marketing is haphazard at best or that B2B companies do not need the same marketing level as their retail counterparts. Nothing could be further from the truth. The B2B sector has grown; customers are more marketing savvy and have more buying options. If you are not marketing effectively, the chances are that you will fall behind the competition and eventually out of business.