Fractional CMO for small business

Marketing that holds.

Most small businesses don't have a marketing problem. They have a system problem: one tactic doing the job of a whole chain. I fix the chain, so the money you spend keeps working after the campaign ends.

Find your weakest link — free See how I work

10 minutes. No login. No pitch at the end.

Allen Stafford Portrait — **Allen Stafford** — fractional CMO, 30 years in B2B and consumer marketing, Riverside, CA

The Six-Link Marketing Chain

A chain is only as strong as its weakest link. The audit tells you which one is yours.

Who

The customer you actually want

Message

Why they should pick you

Channel

Where they'll find you

Conversion

What happens when they do

Follow-Up

The part almost everyone skips

Measurement

So you know what to keep

Where the money leaks

Five places small businesses lose money on marketing

Pillar 1

Traffic but no sales

Fix the product page, the offer, and the checkout before you buy more clicks.

Pillar 2

Ads that look good and lose money

ROAS is a platform metric. Profit is yours. Here is how to tell them apart.

Pillar 3

Customers who buy once and vanish

The emails that turn a first order into a second, and a second into a habit.

Pillar 4

Leads that ghost you

Speed-to-lead, your Google profile, and how to vet an agency before you sign.

Pillar 5

Too many channels, not enough time

The 80/20 plan, AI search, and the three AI workflows worth your time.

Who I help

Businesses that sell a service, and businesses that sell a product.

Different vocabulary, same chain. A contractor needs the last customer to call again. A Shopify store needs the first order to become a second. Both are retention problems wearing different clothes.

See the industries I work in

ServiceConstruction · Healthcare · Legal · Restaurants · Home services · Nonprofits · Manufacturing

ProductE-commerce and DTC brands · Independent retail, in store and online

How I work