Marketing and Communication Glossary

sketch of a dictionary book for Marketing Binder marketing dictionary page

The Marketing Binder Marketing and Communication Glossary is a dictionary resource for students, educators, business owners, and communications and marketing practitioners. The dictionary aims to eliminate ambiguity and improve business communication. The dictionary is in its infancy, with new terms added regularly. 

We Welcome Your Input

The resource is growing, and we have professionals working on identifying marketing and communication terms applicable for the B2B industry. However, if you do not see a word or would like our team to consider the inclusion of a marketing or communication term, please submit your input on our contact page.

Terms

A
AIDA model
H
hedonic bias
M
metric
S
standardized global marketing

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