Allen Stafford

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So far Allen Stafford has created 5 blog entries.

Does Your B2B Company Measure up to Marketing Excellence?

2020-07-10T23:44:23-07:00

Marketing in many B2B firms is often lackadaisical at best. However, B2B marketing does not and should not be halfhearted, especially in today's digital, customer-driven marketing environment. B2B companies that achieve marketing excellence are better positioned to outperform competitors because they put customers first, create strategic alliances, and are value and outcome-driven. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker What is Marketing Excellence? Reaching excellence in marketing is a [...]

Does Your B2B Company Measure up to Marketing Excellence?2020-07-10T23:44:23-07:00

The Marketing Control Process for your Business – Explained

2020-07-10T23:43:10-07:00

Understanding the Marketing Control Process If you are like most small to mid-sized businesses, marketing your company probably includes a basic marketing plan, most likely not written down. You probably have some marketing collateral (brochures) to leave with customers, a website, a social media presence that gets occasional attention, and a sales team. There may be some sort of control mechanism, like a sales analysis performed monthly or quarterly, to determine if you are generating enough revenue to cover costs and earn a profit. If you are like most other firms your size, you are probably falling short of your [...]

The Marketing Control Process for your Business – Explained2020-07-10T23:43:10-07:00

What do successful grads think you should study?

2016-03-16T10:54:22-07:00

Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Follow your instincts Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis hendrerit [...]

What do successful grads think you should study?2016-03-16T10:54:22-07:00

Former student discusses success in the fashion industry

2016-03-15T09:44:57-07:00

My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Start small. Think Big. Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis hendrerit [...]

Former student discusses success in the fashion industry2016-03-15T09:44:57-07:00

How do you best prepare for university?

2016-03-15T09:44:09-07:00

Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Take time out. Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis hendrerit ex. Maecenas [...]

How do you best prepare for university?2016-03-15T09:44:09-07:00